A common problem with many web sites that need improved rankings is a lack of fresh content. If you don't have a dedicated writer in-house, where can you get good content? Here are a few suggestions:

• Archive your newsletters
• Archive and syndicate your own press releases and media coverage
  
• Add syndicated news
• Add press releases content syndicated from other sources
  
• Use articles open for re-use from article directories
• Use Yahoo Creative Commons search to find available content
• Publish a glossary
• Publish client testimonials
• Publish product/service demos
• Publish a Q & A and/or FAQ

Organize your content according to relevant keyword themes. Include important keywords in the text links between content files, in title tags and on-page headings.

These are just a few suggestions that have worked well for many organic search engine optimizationprojects that I've worked on. For better search engine rankings, it's important to make a commitment to stepping beyond keyword optimization and focus long term on a content optimization strategy.

Tags: search engine optimization, search engine rankings, content