Marketing Sherpa has just released a new version of the Search Marketing Benchmark Guide.

This report is 100% newly researched including all new self-reported data from 3,271 marketers. Over 210 charts and tables are included plus 7 color eye-tracking heatmaps.

There's a tremendous amount of useful data so you can compare your campaigns to the "norm" based on:

• Cost per click
• Average click rate
  
• Conversion rates
  
• How much marketers really budget for search
  
• Optimization vs PPC results

One area I am particularly interested in is in regard to how SEO (search engine optimization) results & costs compare to Pay per Click search ad results & costs (ie: Google ad words). Especially in light of the iProspect and JupiterResearch study showing that three times more marketers see a higher ROI from SEO than SEM.

This year's Benchmark Guide also includes 6 Research Reports:

• 1: Eyetracking Study Results for Top 4 Search Engines & Top 3 Shopping Search Sites
  
• 2: B-to-B Search Marketing
  
• 3: Affiliates and Search Research Report
  
• 4: Public Relations & Search Engine Optimization
  
• 5: Shopping Search
  
• 6: Local Search and Pay per Call

There's a lot more to this new report than I'm going to write about here, so check out the Benchmark Guide page Marketing Sherpa has setup and see for yourself.

Tags: marketing sherpa, benchmark guide, web analytics, search marketing