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Yahoo on RSS: White Paper
Posted by blog - Thursday, October 20, 2005
Yahoo has issued a new White paper on RSS. You can download the PDF but here are some key findings:
The primary benefit reported for use of RSS is efficient access to media sources.
Publishers striving to syndicate their content via RSS should pay attention to how their feeds are listed within popular RSS readers. They should also provide easy and prominent means for users to add RSS feeds on every article page.
Over one quarter of Internet users (27%) enjoy the benefits of RSS without knowing it. These "Unaware RSS Users" are similar demographically to the average Internet user, suggesting that RSS is not just for the tech-savvy few.
Hat tip to: beSpacific
Tags: RSS, Yahoo, white paper, blog marketing
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