Minneapolis SEO Blog
SEO blog offers search engine news, resources and tools for search marketing professionals and industry media.
Search & Marketing Resources
What's the Word on Page Rank?
Posted by blog - Tuesday, January 09, 2007
A public relations associate recently shared the persistent question of a client that I thought I would provide an answer to here.
Q: XYZ person and ABC company keeps talking about Page Rank. I have told him that we do not look at Page Rank in that way. Do you have a good explanation of why Page Rank is not worth obsessing over?
A: The data that supplies Google toolbar PageRank scores (the green bar) is 3-4 months older than the actual PageRank variable used to sort search results when someone queries Google. Also, PageRank is one of 200+ factors or "signals" as Google calls them, used to sort search results. It would be like focusing on the spark plugs of a race car to determine the winner of a race. They're important, but not the only consideration.
What do you think? Do you think it's worth spending time considering tool bar PageRank?
Previous Posts* Vote for SEO Blog
* OMB Search Marketing Roundup 010507
* Best SEO Blog of 2006 Award
* OMB Search Marketing Roundup 123006
* Vote for Search Blog Awards
* Search Marketing Interviews
* Neil Patel
* SEO Videos
* Google Friends Fall 2006
* Quicly Find Rankings with URL.com